ICA Preconference: The Long History of New Media

 

My paper abstract for the ICA Preconference called “The Long History of New Media” can be found below. If you are interested in reading the full paper, I’d be happy to send it to you. The paper includes lots of examples of social media applications (culled from PRWeek and PR News articles) and summaries of research reports on public relations and social media. The paper concludes with the results of an exploratory study of practitioner user.

PR Practitioner Social Media Survey Results

Thanks to all of you who took the time to complete my survey of social media use in public relations! Although I had just 12 completed surveys, I wanted to share with you the results. I’ll be presenting this research at the International Communication Association in Montreal May 22.